Olfactory Pyramid
The Architecture.
A technical breakdown of the molecular evolution — how each note interacts with heat, fabric, and skin over time.
Inspired by Dunhill Icon
Icon
Extrait de Parfum · 100ml · 30% Concentration · Sydney, Australia
Icon is the fragrance that proved Dunhill understood masculinity at its most considered, not loud, not trying, just completely assured.
Neroli, bergamot and petitgrain open with a bright, citrus-forward freshness that is immediately clean and refined. Black pepper, lavender and cardamom at the heart add warmth and complexity without ever becoming heavy. Vetiver, oakmoss, iris, leather and agarwood in the base build a deep, woody foundation with genuine character. This is a fragrance for people who dress well and don't need to announce it.
Famously worn by Shah Rukh Khan, and layered with Tam Dao for the combination that made both fragrances legendary.
|
Fragrance Family Woody Aromatic |
Gender Male |
|
Intensity ● ● ● Moderate |
Season Year-Round |
|
Occasions Office, Evening, Year-Round |
Original RRP $130 AUD for 100ml |
Performance
Formulated at 30% concentration, Extrait de Parfum, the highest category in fine fragrance. Expect 10 to 14 hours of wear with a rich, evolving sillage that opens boldly and settles into a deeply personal skin scent over time. One or two sprays is all that is required.
How to Apply
Apply to pulse points, the inner wrists, base of the neck, and behind the ears. Do not rub. Allow the fragrance to dry naturally and interact with your skin's warmth. For best performance, apply to freshly moisturised skin or over an unscented body lotion. Dry skin absorbs fragrance faster. Oily skin holds it longer. At 30% concentration, one or two sprays is enough.
Care and Storage
Store upright in a cool, dry place away from direct sunlight and heat. UV exposure and temperature fluctuation degrade aromachemicals over time. A drawer, cabinet, or wardrobe shelf is ideal. Avoid bathrooms. Kept correctly, your fragrance will perform at full strength for 3 to 5 years.
Formulation
Every formula is built from individual aromachemicals using GCMS reconstruction, the same methodology used by the world's leading fragrance houses. We source exclusively from IFF, Givaudan, and Firmenich, the same suppliers used by Dior, Chanel, and Tom Ford. Never a pre-made type oil. Never a shortcut.
Maceration
Perfume is not finished when it is bottled. The materials keep marrying, the alcohol edge drops away and the base knits together, and the fragrance genuinely changes while that happens. That resting period is called maceration.
Every bottle we send carries a Ready From date on it. That is ten days after the day yours was made, and it is the point we are happy for you to wear it. Treat it as a floor rather than a target. Perfume keeps improving well past that date, so the longer you leave it, the better it gets.
This one especially. Resins, oud and incense are big slow molecules and they take longer to settle than a citrus or a light floral, so give it a few weeks past the date if you can.
100ml · Extrait de Parfum · 30% Concentration · Sydney, Australia
This product is an original formulation by Scent Room, inspired by the named fragrance. Any mention of brand names is solely for comparative purposes. Scent Room is not affiliated with, endorsed by, or sponsored by any of the referenced trademark owners.